CRM Value Matrix

CRM Concept

A report by Nucleus Research on the Value Matrix of CRM systems shows Microsoft Dynamics CRM maintains its position in the Leaders quadrant of the Value Matrix.

In February, Microsoft announced its Dynamics CRM Q2 2012 service update which will include a number of enhancements in functionality and usability including:

  • Native mobile client services for Windows Phone 7, Apple iPad and iPhone, and Android and BlackBerry mobile devices.
  • Support for more Web browsers including Internet Explorer, Chrome, Firefox, and Safari running on PCs, Macintoshes, and iPads.
  • Enhanced social functionality including Activity Feeds that support like and unlike status updates, improved status filtering, and the ability to view all status updates related to a particular record.
  • For on-premise customers, improved analytics based on Microsoft SQL Server 2012 including better data visualization, report editing tools for end users, and time-series data animation.

Nucleus expects these capabilities, scheduled for release later this year, will have an impact on Microsoft’s positioning in future Value Matrices. Although Microsoft still has work to do on social capabilities to be on par with the other Leaders, Nucleus has found many companies are closing the gaps today with existing SharePoint and Outlook integration.

Alan Ball

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